Bilo – new product packaging design

In collaboration with the creative campaign by Drama Queen Agency, we developed the packaging design for Bilo cottage cheese.

The rhythm of modern life can be exhausting. Despite this, we constantly strive to achieve more, do more, and be more. But how do we keep up with everything, maintain inner balance, and still eat healthily?

Our answer is Bilo—a light-as-a-cloud, nutritious cottage cheese. The perfect snack for busy days—on the way to work, in the park, or anywhere you go.

This idea became the foundation of our design solution. We aimed to visually capture the softness and fluffiness of the cheese curds. The cloud became the key inspiration, materializing in the packaging as the central visual element of the campaign and the brand’s key visuals.