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TEDx Lviv 2017

Branding

Goal

To develop a visual identity for the famous TEDx conference to be held in Lviv.

Solution

The main element of identity is a circle uniting everyone. It is a symbol of a stage where speakers share their ideas and experiences. We used the slogan «Think globally, act locally» for inspiration. Four dynamic circles symbolize different vectors of development. While intersecting in one point, they generate a new complementary integral meaning. So this is how the main message of a conference — unite efforts for creating added value — is transmitted.