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Yarych cracker redesign

Packaging

Goal

Attract the attention of the young audience without losing the loyalty of the existing one. After conducting research we found that consumers aged 35-55 years were more likely to use crackers for making cakes than for a snack. On the contrary young people oftener use crackers for a snack and occasionally for making cakes. A big packaging was found to be uncomfortable for snacks.

Challenge

Create the packaging that will motivate young people to buy crackers more often.

 


Before redesign

 

Solution

We took an idea of cracker being a headliner of delicious snack for the basis of the packaging redesign.

We refreshed the typography and added dynamics. We merged the product line by one major brand color for increasing brand recognizability. In addition, we suggested creating a new category of dietary crackers.