Rukavychka rebranding

Brand identity, logotype


To refresh the visual identity for the largest retail chain in western Ukraine.


We took the love concept as the main for a new identity. Rukavychka is love, the love to your job and consumers, the love to Ukraine and Ukrainian traditions. The love to your family.

We took a heart shape as a symbol of love and refreshed the fonts preserving recognizability and brand awareness.

Our team has developed sections marking system to ensure better navigation in the store. We developed a series of prints in engraving for making a special atmosphere in the store.