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Maria Yarych

Packaging redesing

Yarych is the largest confectionery in Western Ukraine and one of the leading producers of semi-sweet biscuits in the country. Products of Yarych TM are represented in many countries of the European Union, Asia, Africa and also in the USA.

 


Before redesign

 

Goal

To refresh packaging design. According to research data, the core of the target market of cookies are mothers buying them for their children. They consider Maria to be the most useful cookies in the market. It is a perfect choiсe for children and adults who pay attention to their health because of low sugar and fat content.

Solution

While working on a new design we used kids drawings to link products with its main target market. Having refreshed the colors and font composition, we have made packaging design more customer-friendly and stylish but still recognizable and traditional.

Results

After refreshing the packaging, the sales of Maria Classic have grown by 25%, Maria with milk by 80% without an advertising campaign. Sales of Maria Original have overcome sales of Maria Classic in six months.