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E-freight app & branding

Brand identity, product design

E-freight is service that creates a unique communication cloud for all the participants of the road transport network and provides the maximum efficiency and convenience of semi-automatic cooperation between them.

Our goal was to create a distinctive brand identity system and UI/UX for a desktop web app for freight carriers, forwarders, freight owners, and mobile interfaces for drivers. We had to simplify the usage of complicated functionality of the service as maximum as possible.
We provided a new brand identity and a series of landings. Based on user testing, we developed a simple intuitive UI with an emphasis on the main functions of the program. Our design focuses on maximum ease of use for different users.

Gram

Design research Andriy Lebedyev
UI / UX — Andriy Lebedyev