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Branding for Brater

Brand-identity, brand-strategy

Sparkling wine is when dreams come true, cognac is when you feel blue. Beer is the one that unites all the friends around. Therefore, any adventurous story of two besties starts with “once we grabbed a mug of beer”. The new beer brand brater is all about friendship, fun and unforgettable gatherings.

Brater is a Ukrainian lager beer, brewed by czech technology. Unlike European beer lovers, who reside in old wooden bars every day, their Ukrainian counterparts are completely different. The core of the target audience is mostly 25-year-old young people who are not impressed by the medieval origins or 400 years of the local beer brands’ experience. For «our» people hanging out in a pub is a long-awaited opportunity, a small pause for a meeting with their friends. Being overwhelmed by the speed of the modern world they live in messengers and tend to forget about real communication.Therefore, their bro “brater” is a small reminder of that.

The origin of the name comes from czech “bratr” which stands for “bro” and perfectly fits the concept: brater as a bro who makes you feel relaxed when you were waiting so long for everyone to get together and finally have a rest.

Brater is neither a craft beer nor a dull or a usual one. It has a dense foam and a light nature. We’ve created a bright brand new design so that it could attract your attention at first glance. The bright yellow colour is perfectly associated with beer and makes brater special among other beer brands (which are mostly “brown” and “green”). The logo embodies the indicator that gets the customer on the right track.

 

Gram

Author of the idea — Oleksandr Topolnytskyy, Mykhailo Kuspys
Strategy directorOleksandr Topolnytskyy
Art directorMykhailo Kuspys
Designers — Mykhailo Kuspys, Yonchi Savenok, Andriy Lebedyev
Case photo — Anna Vyrstiuk, Mykhailo Kuspys, Karina Pasechka
Project manager — Yuliana Kovaliuk