Packaging design for Accent

Дизайн упакування

Goal

To create new logo and packaging design for the leader in the production of hosiery in the Ukrainian market.

Challenge

To enhance brand awareness and position. To transform the brand perception among customers from middle to premium.

Solution

To point out the details. To transmit style and elegance through minimalism, expressive typography and a special brand colour set. We optimized the form of the packaging – it ensured the equalization of products in the sales areas as well as cost savings for production.